LinkedIn is a terrific social media tool to build your brand and develop a powerful network of connections. How do you drive people to your profile? Consider these 7 easy steps that Brady Lowe, Globe University Instructor, teaches business and information technology students:
1. Post Interesting Content
Share industry related articles on a regular basis. When you share content, you’re adding interest to your profile and putting yourself in the news feed where other members can see your activity. The more you’re in the feed, the more chances your connections will notice you.
2. Don’t Connect to Members in Mass
Connect with members 1 at a time and accept invitations 1 at a time. When you make a new connection, the activity appears in the news feed. If you connect with 5 members all at once, the activity is grouped in 1 announcement on the news feed. If you lengthen out connecting with 5 people, you can appear 5 times on the news feed, not just once.
3. Regularly Update your Profile
When you volunteer, update your profile. When you add new responsibilities at work, update your profile. When you update your profile your activity appears in the news feed. When you’re in the feed, people see you.
4. Comment on Updates of Others
If your friend posts an interesting article, comment on it. If a connection gets a promotion, congratulate them in a comment. The more you comment on the activity of others, the more likely they’ll comment on your activity. Also, these actions get you on the news feed. See the trend?
5. Join Groups and Discussions
Join groups that relate to your expertise and participate in discussions. This connects you with more professionals and when you make a comment, it shows up on the news feed for your connections to see.
6. Grow your Following
Every time you meet someone new, connect with them on LinkedIn within 24 hours. Always write a personalized note in your invitation to connect . Don’t stick with the generic greeting, it’s cold and impersonal.
7. Visit Profiles
I’ve found the best way to get people to look at me, is for me to look at them. Also monitor who’s looking at your profile. If they look at you, check out their profile and don’t be afraid to say hi. There’s likely a reason why they’re visiting your profile. Don’t wait for them to break the ice, say hi first!
Set a goal to engage in 1 of these tips every day. If you have a daily presence on LinkedIn, and are frequently mentioned in the news feed, the chances of members visiting your profile may increase. Once you reach your daily LinkedIn goals, kick it up a notch and see if your profile visits increase!
While you’re using all these tips, stop on by Brady’s LinkedIn profile and let him know how you drive connections to your profile!